Category
Costs and returns and building the business case for CMS modernization.
In 2025, the case for headless is no longer about decoupling for its own sake; it’s about scaling content operations that span dozens of brands, markets, and channels while meeting stringent security, compliance, and time-to-market goals.
Enterprises in 2025 operate across dozens of brands, regions, and channels while facing compliance, AI governance, and real-time personalization pressures.
In 2025, scalable content systems must handle explosive growth in channels, markets, and automation without multiplying teams or risk.
In 2025, content velocity is a board-level metric because campaigns span dozens of markets, products change daily, and digital channels never sleep.
Technical debt in content platforms shows up as brittle plugins, duplicated schemas across channels, hardcoded integrations, and publish pipelines that only a few engineers understand.
Enterprises in 2025 are consolidating fragmented content stacks—multiple CMSs, DAMs, search tools, and ad‑hoc automation—because cost, governance, and delivery risk have outgrown patchwork solutions.