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A marketing team ships a campaign at 9am. The hero image looks crisp on the designer's 5K monitor and lands as a 4MB PNG on a mid-range Android phone over 3G.
Your hero image is 1.8 MB of uncompressed JPEG, it loads last, and your Largest Contentful Paint sits at 4 seconds on a mid-tier phone.
Your CI pipeline just timed out again. A single typo in a content document triggered a full static rebuild, and now 4,000 pages are regenerating while your editor waits twenty minutes to see whether the headline fits.
Your homepage takes 1.4 seconds to assemble its hero, navigation, promo rail, and product grid, and the cause is not your frontend framework.
Your homepage hero is a 4MB PNG that someone exported from Figma at 2x, your editors keep uploading 6000px product shots straight off the photographer's drive, and your CDN bill quietly tripled last quarter.
Picture the incident: a content editor publishes a price change on Friday afternoon. It looks fine in the editor.