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A shopper in Munich lands on your product page and sees a price in dollars, a shipping estimate in miles, and a "Buy now" button that fails because the SKU is not stocked in the EU warehouse. That is not one bug.
You ship a Spanish version of your top landing page, and three weeks later Search Console shows the English original still outranking it in Mexico, while the Spanish URL is flagged as a duplicate. The translations were fine.
Localise a Sanity project the wrong way and the pain shows up months later, not on day one.
Your product launches in Germany on Monday.
You ship a product page in English, then marketing asks for it in German, French, and Japanese, and suddenly your content model is a swamp.
You ship a site to three markets, and within a week the German editors are blocked: they can't publish a price change because the field is locked to the English source, the French team has quietly forked the content model in a spreadsheet,…