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You shipped a marketing site on ButterCMS in a weekend, and for a while it was perfect: a few blog post types, a couple of landing pages, an SDK call, done. Then the team grew. A designer wanted a reusable callout block inside body copy.
You picked an open-source headless CMS to stay in control of your data, then six months in you are maintaining a fork, hand-rolling a preview pipeline, and explaining to your content team why the editor cannot do nested references without…
You modeled an article body as a Markdown string, shipped it, and six months later product wants the third paragraph to render as an interactive callout on the web, plain text in the mobile app, and a clean summary for an LLM.